MKTG Plan is currently trialling a revamped overview dashboard for the Google Ads console. The updated dashboard offers a similar look and feel to the existing version but comes with added functionality that enhances data visualisation and navigation. Now, users can customise what data they wish to view on the dashboard and scroll through more information using a carousel format.
Details of the Update
The new feature was first discovered and shared by Anthony Higman on X, who, together with some screenshots, commented that the updated dashboard “lets you select ALL the metrics and then click through on the right to see other things in the overview slide.” Furthermore, he said that it appears as though Google is working on enabling users to segment data by time directly from the overview slide.
Ginny Marvin, Google’s Ads Liaison, validated this feature this morning, stating on X that “We’re currently running an experiment with a limited number of advertisers to offer more flexibility from the overview page.”
Why this Update Matters
If fully deployed, this new feature could be a big time-saver for advertisers utilizing Google Ads. While the standard data provided on the existing Google Ads dashboard is indeed helpful, individual advertisers may want to see specific data that is particularly relevant to them in a format they find most comprehensible. Hence, the introduction of this feature should be a beneficial addition to Google Ads, given that it’s rolled out more extensively.
The new Google Ads dashboard feature is a revamped overview dashboard that allows users to customise data they wish to view and provides improved data navigation options.
Ginny Marvin, Google’s Ads Liaison, confirmed that the testing of the feature is currently taking place with a limited number of advertisers.
Advertisers will benefit from this feature as it can enable them to save time by allowing them to view specific data that is most relevant to them in a format they find most convenient.