Confirmed Changes from Google
During the Q&A session at a recent Google Search Central live SEO event, Google’s Ryan Levering announced that the company has made a decision to eliminate event rich results from appearing in the search result snippets. Several SEO participants noted the absence of these results lately, drawing speculation on whether it was a bug or an intentional action by Google. However, it is now confirmed, it was not a bug. Google made a conscious choice to remove it.
Public Reaction and Insight
A series of posts on social media gave a more detailed account on the pronouncement:
“Google confirms that Rich Results for events are gone @rustybrick #SCLZurich” – SEO Südwest (@SEO_Suedwest) on October 24, 2023
“Events markup is going purposely out (@rrlevering ) #SCLZurich #QA” – Hristo Ganchev (@icakis) on October 24, 2023
An Overview of Event Rich Results
For those less familiar, an event rich result was a feature previously available on Google. Today, any search attempts will no longer display this feature:
Other Recent Changes
In recent times, Google has made a series of adjustments to its services. This includes reducing the visibility of Frequently Asked Questions (FAQ) rich results, completely eliminating HowTo rich results from search, and also scrapping indented results interface. However, Google did add support for vehicle listing structured data.
Ideal Client Engagement?
These recent changes may have already affected your event search result snippets if you’ve noticed the missing event rich results. This could potentially lead to a decrease in traffic resulting from lower click-through rates. But keep in mind, using any Google’s structured data today may not work tomorrow. However, while it’s operational, such data can generally improve the click through rates from Google search. Deciding on the worthiness of this short-term gain, that entirely depends on you.
Frequently Asked Questions (FAQs)
Google has recently confirmed the removal of event rich results from appearing under search result snippets. This decision was announced during the recent Google Search Central live SEO event in Zurich.
This change could lead to a decrease in traffic, stemming from lower click-through rates. Moreover, this puts emphasis on the fact that Google’s structured data may become inoperative at any given point, making it crucial for marketers to keep themselves updated and flexible with their strategies.
Yes, Google has also reduced the visibility of FAQ rich results, entirely removed HowTo rich results from search, and dropped indented results as an interface. However, they did add support for vehicle listing structured data.