Link building is a critical aspect of SEO and an important part of any marketing budget. It’s estimated that 25 percent of marketers spend between $10,000 and $25,000 per month on SEO, with a significant portion dedicated to link-building activities. But how can you ensure that your link-building efforts are effective and provide the best return on investment?
Types of Backlinks
There are two main types of backlinks: dofollow and nofollow. Dofollow links pass “link juice” from the referring domain to the target domain, contributing to the target site’s authority and ranking. Nofollow links, on the other hand, do not pass on value or pass on very little. While dofollow links are more valuable for SEO, nofollow links still provide benefits such as visibility and social proof.
Within the category of nofollow links, there are two subcategories: sponsored and user-generated content (UGC). Sponsored links are paid placements, while UGC links come from user-generated content such as blog comments and forum posts. These attributes help differentiate between different types of nofollow links.
Analyzing the Backlink Profiles of Popular E-commerce Websites
Analyzing the backlink profiles of successful e-commerce sites can provide valuable insights into the types of links that are driving results. For example, let’s take a look at the backlink types used by two e-commerce brands, Prana and Alo Yoga:
– Prana: Majority of dofollow links from various sources including listicles, articles on sustainability, product reviews, and catalogs.
– Alo Yoga: Majority of dofollow links from listicles, review articles, and sponsored links. They also benefit from UGC nofollow links as social proof.
Based on this analysis, it is clear that dofollow links are the most valuable for SEO. However, nofollow links still have their uses, such as increasing visibility and providing social proof.
How to Build an Effective E-commerce Backlink Strategy
To build an effective e-commerce backlink strategy, consider a combination of different types of backlinks:
– Develop relevant pages that are likely to attract backlinks, such as product pages, category pages, and blog posts.
– Engage in strategic guest blogging to connect with new audiences and acquire quality backlinks.
– Utilize social media to connect with others in your niche, leading to link-building opportunities.
– Take advantage of broken link strategies and ask to be included in relevant link roundups.
While dofollow links are the most valuable for SEO, nofollow links can still provide benefits such as increased visibility and social proof. By analyzing successful e-commerce websites and implementing a diverse backlink strategy, you can improve your site’s SEO standing and drive more organic traffic.
There are two main types of backlinks: dofollow and nofollow. Dofollow links pass “link juice” to the target site, while nofollow links do not pass on much value. Within the category of nofollow links, there are also sponsored and user-generated content (UGC) links.
Dofollow links are generally more valuable for SEO as they contribute to the target site’s authority and ranking. However, nofollow links can still provide benefits like visibility and social proof.
To build an effective e-commerce backlink strategy, you can develop relevant pages, engage in guest blogging, utilize social media, and take advantage of broken link strategies. It’s important to have a diverse approach and consider different types of backlinks.