Patented Web Content Reliability Classification by Microsoft: Potential Catalyst for Effective Web Design & SEO
The tech giant, Microsoft, recently launched a patent named “Web Content Reliability Classification”. This initiative is targeted towards generating a credibility score for content or entire websites. Although it is anticipated that this patent may be instrumental for the Bing Search team in enhancing website and web content ranking, it is yet to be implemented in the current Bing Search outcomes.
Understanding the Novel Patent
The patent was officially published on November 2, 2023, a couple of months after being filed on the 5th of July, 2023. This innovative patent application provides some exciting highlights.
- A rating for reliability could be utilized in a variety of ways such as blocking content, ranking content, triggering content warning, and choosing a source to answer a particular query, among others.
- Although traffic data can denote the popularity of a source, being popular does not necessarily equate to being reliable.
- Despite Natural language processing’s ability to decipher if online content is grammatically accurate, consistent grammar does not confirm it’s reliability.
- This cutting-edge technology identifies reliable content via expert scoring on a small portion of web content. This score is then iteratively extended to other parts of the content based on the linkages of web content.
- It also factors in user interactions while calculating the reliability score.
- The journey to achieving a high reliability score commences with identifying high reliability web content within a web graph. These initially-ranked sites are often referred to as ‘seed sites’.
- Ratings for these seed sites are often drawn from authoritative indexes of well-known dependable content providers.
- The patent technology provides an output as a high reliability score and a low reliability score for a particular web content.
- Different applications can utilize this score to direct or carry out various functions, inclusive of search, filtering, content warning generation, etc.
Diving Deeper into the Abstract
Here’s a comprehensive overview of the patent’s abstract:
The described technology strives to assign a credibility score to web content, which can be a website or a part of the website. The patent technology generates a high reliability score and a low reliability score for the web content. The high reliability score symbolizes conformity to high reliability sites, while the low reliability score denotes alignment with low reliability sites.
In the first iteration, the high reliability score of the ‘seeds’ is utilized to score online content that is linked to these seed sites. Essentially, the more high reliability sources that the web content links originate from, the higher the credibility score for the linked content. The low reliability score follows a similar pathway, but uses outgoing links to low reliability sites instead of incoming links from high reliability sites.
Miami Web Design and SEO Perspective
Many experienced SEOs and Miami Web design professionals appreciate patent documents from the Bing Search and Google teams. Even though a filed patent doesn’t necessarily confirm that a search engine is leveraging the technology described within, it provides critical insights about how ranking and scoring challenges are perceived by these search scientists.
At MKTG Plan, our Miami web design and SEO strategies are continually evolving to align with these innovative technological advancements. While we’re excited about the potential of this patent, it’s crucial to remember that its real-world application may not be immediate.
For more on Microsoft’s new patent on website and site content reliability scores for Bing Search ranking, we’d like to thank Glenn Gabe for bringing this patent to our attention.
The Implication of Microsoft’s Patent on Website Design
From a Miami website design perspective, this latest course by Microsoft is of great significance. Websites’ design and functionality are no longer the only factors that determine their success, as content reliability now plays a monumental role. This makes it imperative for Miami website designers, like the professional team at MKTG Plan, to refactor their design approaches.
While designing, the team puts into consideration whether they are using reliable sources, especially if the content borrowed from other sites will be linking back to them. Consequently, this increases the website’s reliability score, as it aligns with the high reliability standard stipulated by Microsoft’s patent.
Effective SEO Strategy
Microsoft’s initiative offers SEOs the opportunity to revamp their algorithms and strategies. The key takeaway for them is that popular content isn’t necessarily relevant. Hence, SEO strategies must incorporate this novel concept in creating content-specific, high reliability sites that meet the expectations of users.
Additionally, understanding the importance of seed sites as highlighted in the patent immensely benefits SEO strategists. Including links from proven reliable sources, or seed sites can help increase the rank of your content. At MKTG Plan, we implement these insights in our SEO strategies to stay ahead of the competition and ensure we deliver only the finest services to our clients.
The Future of Web Design and SEO
Although there is no exact timeline for when Microsoft’s patent will be fully implemented, this innovation shows us the potential future of web design and SEO. Maintaining relevance in this dynamic industry involves staying abreast of these changes and intelligently integrating them into Miami website design and SEO practices as done at MKTG Plan.
Essentially, the advent of Microsoft’s patent redirects the primary focus from merely generating traffic and popularity towards building reliability and credibility. Now, more than ever, quality trumps quantity in content creation and website design.
Frequently Asked Questions
What is Microsoft’s Web Content Reliability Classification Patent?
This patent, released by Microsoft, assigns a reliability score to web content or websites. The score can aid in ranking content, blocking content, triggering content warnings, and determining sources for queries.
How can this patent change Miami website design and SEO practices?
Miami Web design and SEO practices might need to be revamped to align with the revelations from Microsoft’s patent. It will encourage websites to generate a high reliability score by incorporating content that aligns with reputable, ‘seed sites’ and minimize the use of low reliability sites.
How significant is this patent to website owners?
Microsoft’s patent brings to the fore the importance of content reliability over mere popularity. This highlights that a successful website is one that delivers relevant, reliable information, not merely one that garners significant traffic.