AMAZON Plan Introduces AI-Generated Images for Select Ad Campaigns
Overview of the new tool
Amazon grants selected advertisers the opportunity to create AI-rendered imagery for their advertising campaigns. The addition of backgrounds or scenery to mundane product images is now possible with this innovative tool.
Why this matters?
Based on the assertion of amazon, the use of this tool could potentially enhance ad performance. The introduction of products in a “lifestyle scene” is likely to result in 40% higher click-through rates.
Procedure for using the AI tool
To take advantage of this feature, simply navigate to the amazon Ad Console, choose your product, and click the Generate button. By leveraging the power of generative AI, amazon will present you with various lifestyle and brand-themed images, based on your product details, within seconds.
You are further allowed to personalize your AI-generated images through crisp text prompts or to refine them using a pre-set theme. You can save multiple iterations to test and optimize performance.
You can incorporate up to five images in your amazon ad, and choosing more than one image will automatically generate a continuous slideshow.
Availability of the new feature
At the moment, the function to generate AI-powered images is only accessible to select advertisers, but amazon intends to broaden its availability progressively.
According to amazon, the image generation tool is effortless to use and requires zero technical expertise. Additionally, brands of different sizes can find this tool beneficial, especially those lacking in-house capabilities or agency support for creating brand-themed imagery.
Like most ad platforms, amazon has been progressively working towards adding generative AI capabilities. It was hinted back in May that an AI tool for generating images was in development. It has now been launched, roughly six months later.
This tool offers the ability to add backgrounds or scenery to plain product images and can potentially enhance ad performances.
To use this feature, go to the amazon Ad Console, select your product, and click on Generate. The tool will then present varoius lifestyle and brand-themed images in seconds. You can further customize them according to your need.
You can add up to five images in your amazon ad. If you choose more than one image, it will automatically generate a looping slideshow.