Introducing Amazon Ads’ Exciting AI Image Generation Feature

AMAZON Plan Introduces AI-Generated Images for Select Ad Campaigns

Overview of the new tool

Amazon grants selected advertisers the opportunity to create AI-rendered imagery for their advertising campaigns. The addition of backgrounds or scenery to mundane product images is now possible with this innovative tool.

Why this matters?

Based on the assertion of amazon, the use of this tool could potentially enhance ad performance. The introduction of products in a “lifestyle scene” is likely to result in 40% higher click-through rates.

Procedure for using the AI tool

To take advantage of this feature, simply navigate to the amazon Ad Console, choose your product, and click the Generate button. By leveraging the power of generative AI, amazon  will present you with various lifestyle and brand-themed images, based on your product details, within seconds.

You are further allowed to personalize your AI-generated images through crisp text prompts or to refine them using a pre-set theme. You can save multiple iterations to test and optimize performance.

You can incorporate up to five images in your amazon ad, and choosing more than one image will automatically generate a continuous slideshow.

Availability of the new feature

At the moment, the function to generate AI-powered images is only accessible to select advertisers, but amazon  intends to broaden its availability progressively.

Amazon Statement

According to amazon, the image generation tool is effortless to use and requires zero technical expertise. Additionally, brands of different sizes can find this tool beneficial, especially those lacking in-house capabilities or agency support for creating brand-themed imagery.

Future expectations

Like most ad platforms, amazon has been progressively working towards adding generative AI capabilities. It was hinted back in May that an AI tool for generating images was in development. It has now been launched, roughly six months later.

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