Use Google Bard for an Improved SEO Approach
If your SEO strategy only incorporates ChatGPT, you’re bypassing an influential SEO advantage – procuring suggestions directly from the authority itself.
Meet Bard, Google’s riposte to the AI chatbot frenzy. It’s educated on a broad dataset that incorporates Google Search. Picture it as a direct connection to the authority, garnering SEO insights from Google as it crawls, indexes, and ranks webpages.
Additionally, in contrast to ChatGPT, Bard has native access to the live web. It can deliver real-time information on search trends and conform to Google’s algorithm refreshes for superior recommendations.
Four Key Areas Where Bard Excels in the AI Chatbot Race for SEOs:
- Creation of schema markup
- On-page optimization
- Competitive assessment
- Technical SEO direction
Note to remember: Use your wisdom! Bard is in a trial phase – don’t rely on Bard blindly for SEO guidance.
Understanding Schema Markup
Schema markup is structured data that search engines use to better understand your website and present your information in search results.
Faced with the impending reality of Google’s Search Generative Experience (SGE), SEOs are hustling to employ anything that can secure them a dominant spot in the SERP.
While schema markup isn’t obligatory, it aids Google in better grasping the context of your website. This could lead to better site visibility in rich snippets, giving you extended exposure to searchers.
Bard’s Schema Super Power
The distinguishing factor of Bard is its precision. It doesn’t propose generic schema markup templates – instead, it personalizes the markup to cater to your unique content and requirements.
Regardless of your website’s nature – an ecommerce platform, a local business, a news site, or a blog, Bard can scrutinize your content and propose schema markup that precisely suits your content type.
The schema markup generated by Bard is accurate, up-to-date, and ready-to-implement, thanks to its understanding of Schema.org standards and Google’s expectations.
Prompting Schema Markup Generation via Bard:
Initiate this prompt to get accurate and current schema markup for your webpage:
Prompt: “Display schema markup for: [INSERT URL]”
Optimize Your Website with Google’s Help
On-page optimization is an integral part of any successful SEO strategy.
With Bard’s aid, you can elevate your optimization efforts. Google is an optimum tool for optimizing your site for better rankings in SERPs.
Evaluating Your Webpage
With a simple prompt, Bard will yield useful suggestions to enhance the on-page optimization of the specific page, aiming to boost its ranking for the identified keyword.
Prompt: “Evaluate the on-page optimization of [INSERT WEBPAGE URL] for the keyword [“KEYWORD”] intending to increase the page’s ranking in the SERP for this keyword.”
Title and Meta Description Crafting
Creating compelling titles and meta descriptions are crucial aspects of on-page optimization – they are what draws users to click on your webpage in search results. Bard can assist in generating captivating, keyword-loaded titles and meta descriptions.
Prompt: “Forge a captivating title and meta description for [INSERT WEBPAGE URL] optimized for the keyword [“KEYWORD”] with the aim to increase the page’s ranking in the SERP. Title should not exceed 60 characters, with the meta description being no more than 160 characters.”
Gain Competitive Edge with Bard
Consider Bard your SEO competitive research companion, guiding you through the complex world of SEO strategies wielded by your competitors. From identifying your SEO competitors to assessing their content strategies, analyzing backlinks, and discovering content gaps, Bard guides you through every stage of your competitive research campaign.
The primary step in competitive analysis is identifying your SEO competitors – the websites ranking for similar keywords as yours.
Prompt: “Identify the top SEO competitors for my website in the “KEYWORD OR NICHE NAME” niche.”
Competitor Content Analysis
Upon identifying your competitors, Bard can help in scrutinizing their content strategies; from blog posts, articles, landing pages, it will help reveal the keywords they target, their content structure, backlinks profile, and any content gaps that can be exploited.
Technical SEO Guidance with Bard
The field of technical SEO can be perplexing, but Bard continues to grapple with technical SEO issues like broken links and duplicate content. However, Bard’s capabilities regarding these issues are still under development, meaning, ChatGPT and its plugins might have a slight advantage at present.
Despite its limitations in live audits, Bard provides some valuable knowledge and strategic insights relating to Google’s best practices concerning technical SEO problems.
Bard’s SEO Strategic Advantage
AI-powered tools like Bard have broken new ground in the SEO industry. Bard’s direct connection to Google’s algorithms and the live web allows for fine-tuning of SEO strategies that align with the search engine’s expectations. However, remember that Bard is an emerging technology that is constantly evolving. Use your foundational SEO knowledge to test, explore and deploy Bard’s capabilities carefully.
Bard offers a precise and customized approach to schema markup generation, on-page optimizations, and competitive analysis. Rather than providing generic templates, it tailors the strategies to suit your unique content and requirements.
Yes. By utilizing your target keywords, Bard can analyze search results to identify the key SEO competitors for your website.
Bard can provide general guidance and strategic insights relating to Google’s best practices for technical SEO. However, it’s still under development concerning the execution of live audits or handling technical SEO issues directly. For more intricate technical issues, SEOs may need to rely on more evolved and specialized tools.