Guidelines to Execute Local SEO Strategies for a New Brick-and-Mortar Location Starting up a new physical location can be both exciting and hectic. As a specialist in local SEO, your responsibility is to get the new location noticed as quickly as possible, and this calls for coordination between various teams and channels, all the while […]
Embracing Artificial Intelligence and SEO in Content Creation In our rapidly evolving digital era, AI and SEO professionals are continuously exploring mechanisms to effectively incorporate AI into their strategic content. For anyone floundering with the notion of how AI and SEO could work seamlessly in content, this article provides a deep dive into: – Google’s […]
Big Changes in AI: Sam Altman Departs OpenAI to Join Microsoft In a surprising turn of events, Sam Altman, who was discharged from OpenAI recently, has joined tech giant Microsoft. This announcement comes directly from Satya Nadella, the CEO and chairman of Microsoft. Creation of a Fresh AI Unit Satya Nadella posted on Microsoft’s news […]
Understanding the Google Search Console Reporting Bug MKTG Plan, a prominent Web design and SEO agency, affirms the recent confirmation from Google about a bug impacting certain reporting within the Google Search Console. This reporting bug affects the Core Web Vitals, Mobile Usability, HTTPS, and AMP Experience reports, causing a visible drop in the number […]
Boosting Brand Visibility: Merging SEO and Digital PR for Optimal Results The role of SEO strategies in digital PR can’t be overstated, especially in an age where brand reputation and online visibility have a pivotal role in business success. A fusion of SEO expertise and public relations strategy is vital for a company like MKTG […]
Optimizing Your Marketing Strategy for the Right Audience The Common Misconception in Marketing When I first dipped my toes into the world of marketing, I, like many others, was fixated on reach. I monitored the number of likes on my posts, visitors to my websites and readers of my content. However, I soon realized that […]
How Artificial Intelligence is Transforming Influencer Marketing When most of us think about influencers, we imagine individuals sharing content and endorsing brands, creating a more human connection between companies and their customers. How then, one might ask, can a concept as impersonal as artificial intelligence contribute to a realm defined by its human element? Let’s […]
Utilizing TikTok for Lead Generation: A Comprehensive Guide Introduction TikTok has established itself as an indispensable platform in the social media realm with over 1 billion active users each month. This popular video-based application has seen remarkable favoritism among Gen Z and millennials. While the number of marketers utilizing TikTok has grown by 15%, many […]
New Google Search Filter Exclusive to Small Businesses Introduction MKTG Plan is thrilled to announce Google’s recent addition to its shopping search results, a special filter exclusively for small businesses. Now, small businesses have a dedicated platform on Google’s vast digital landscape. The new feature helps to promote web design and SEO with the ability […]
AI for SEO Content Development: An In-depth Analysis with Five Case Studies Are you contemplating the integration of AI in your SEO strategy? Are you a seasoned SEO specialist seeking to revolutionize your content generation process? Or are you merely curious about the burgeoning use of AI in SEO? Regardless of your stance, the following […]
Exploring Google’s Search Generative Experience (SGE): An Opportunity for Marketers Initial anxieties about Google’s Search Generative Experience (SGE) slowly evaporate as marketers see the myriad of opportunities this innovation brings. Though far from perfect, SGE’s introduction has revolutionized the way marketers operate and how users interact with search engine results pages (SERPs). This article offers […]
Google Revamps Its Ad Policies Aimed at Protecting Children and Teens Coming next month, the often-used search engine Google will be rolling out updates to some child and teen advertising policies. This will include alterations to: Ads and content specifically created for children Ad-serving safeguards for children Ad-serving safeguards for teenagers In a bid to […]
Boosting Holiday Sales with Email Marketing: A Comprehensive Guide for 2023 In the modern business world, the holiday season is a critical period that holds immense potential for increasing sales and boosting customer interaction. Digital advancements have brought to the fore email marketing as a highly effective method for interacting with customers and driving conversions. […]
Boost Your SEO Game With SERP Simulators: A Comprehensive Guide Has your painstakingly created meta title or description ever been disfigured in Google’s search results? You’re not alone. It’s much like baking a fancy cake, only for it to disappoint when it comes out of the oven. However, here is the good news: you can […]
In today’s digital era, social media platforms are vital for businesses looking to expand their reach and drive sales. Instagram, with its visually appealing interface and massive user base, offers unique opportunities for brands to connect with their audience. Among its many features, Reels and Stories stand out as powerful tools to engage followers and […]
Role and Importance of a Community Manager Social media platforms such as X, boasting 237.8 million daily active users, present an enormous potential for companies aspiring to enhance brand awareness and cultivate their distinctive identities. Drawing attention to their relatable and original content has been mastered by big brands such as Netflix, Wendy’s, and Taco […]
How Instagram Stories Analytics Empower Your Brand Instagram Stories have grown immensely popular in recent years, with numerous users opting to consume Stories exclusively as compared to scrolling through their feed. However, the tool often goes unnoticed in the marketing strategy of many companies, consequently underutilizing its potential. An understanding of Instagram Stories and its […]
Demystifying Keyword Research Tools: AnswerThePublic Vs Ahrefs Are you designing a website for your business and looking for ways to optimize it for search engines? Your paramount task is keyword research. This tool allows you to craft content that not only meets your prospective customers’ needs but also, equally important, appears prominently in search engine […]
Mastering AI Marketing Automation: Essential Tips for Every Marketer Artificial intelligence (AI) continues to revolutionize digital marketing as it unveils newer strategies and methodologies weekly. However, this doesn’t translate to an outright substitution for human creativity and expertise. AI’s effectiveness relies significantly on inputs from marketers who ensure the outputs align with the desired vision […]
Integrating Google Analytics 4 with Salesforce Marketing Cloud: A Comprehensive Guide As digital marketing establishes its dominance in the business world, discovering efficient ways to enhance your online strategies can create a significant impact on your success. A noteworthy recent development is the capability to connect Google Analytics 4 (GA4) properties with Salesforce Marketing Cloud. […]
