Empowering Your Marketing Strategy with Behavioral Targeting Tools
With the exploding amount of emails a normal individual receives every day, an irrelevant subject line can quickly lead to your marketing effort being swiped past or even worse, un-subscribed. As a marketer, you possibly know these to be the worst-case scenarios.
If your email gets unnoticed due to out-of-place messaging and failed targeting, then the hard work you put in creating the content within it might not see the light of the day. To capture and hold the attention of your potential customers, it’s pivotal to invest in behavioral targeting tools. These tools will empower you to send personalized, relevant, and captivating messages to your segmented audiences.
The marketplace is flooded with such tools that are ready to bridge the gap between you and your audience. Here, we have gathered some of the best behavioral targeting tools to elevate your marketing strategy.
Leading Behavioral Targeting Tools
HubSpot Behavioral Targeting
Starting with HubSpot Behavioral Targeting can be a transformative step in your journey of consumer engagement. This tool allows you to study in detail the way your prospects engage with your web content.
As part of the content marketing team at MKTG Plan, we have routinely used this tool to create segmented lists based on the level of engagement with our brand, website, and defined personas. Such lists have been instrumental in personalizing our site content, finessing our marketing emails, and conducting automated marketing campaigns.
Beyond that, the HubSpot targeting tool aids our larger team to pinpoint, study, and respond to high-intent behaviors such as website visits, email exchanges, and form submissions.
You can use this tool to personalize messages using data from your CRM like the contact’s name, their company, or role. And you can set up custom triggers, like sending an automatic follow-up email when a site visitor fills out a form.
Pricing: HubSpot Behavioral Targeting is part of the Marketing Hub package that offers a free version. The Starter plan is priced at $45/month, Professional at $800/month, and Enterprise at $3,600/month.
Omnisend is another tool that allows you to segment your users into groups based on their engagement, interests, and activities. You can monitor user interactions with your promotional campaigns by tracking actions like clicks and likes or keeping an eye on who opens your form of communication.
The tool also empowers you to implement web tracking on your website and segment your customers based on their shopping behavior. The functionality includes tracking product queries, purchase histories, and browsing behaviors to gain key insights.
Omnisend also enables you to segment contacts based on the custom events that you create or import. For example, you can segment your target audience based on their shoe sizes or choice of car models, amongst multiple other data points.
Pricing: Omnisend offers a free version, then starts at $16/month for the Standard version and $59/month for the Pro version.
Klaviyo enables you to automate the triggers for personalized messages across various channels like emails, SMS, and social media, based on your customer’s behavior.
Whether the requirement is for welcome messages, reminders for abandoned carts, or cross-selling campaigns, Klaviyo offers the customization power based on defining conditions such as order history, channel preference, and cart value.
Utilize customer data such as location proximity and average order value with Klaviyo to craft segmented experiences. This can be leveraged across multiple marketing efforts, including flows, campaigns, paid advertisements, and sign-up forms.
The tool also allows you to run one-time sends for special events or occasions.
Pricing: Klaviyo offers a free version, with Email starting at $45/month and Email and SMS starting at $60/month.
With Segment, a concoction of a customer data platform, you can create personalized messages based on audience preferences, considering real-time behavior and chosen channels. Additionally, you can view real-time customer profiles and optimize your campaigns based on a user’s likelihood to convert.
Pricing: Segment offers a free version. The advanced Team plan will cost you $120/month and their Business plan is priced as per custom requirements.
Get Started With Behavioral Targeting
As the world and its technology become more advanced, there is a growing expectation for personalized consumer experiences. Thus, to really stand out from the clutter and resonate with your target audience, you need to embrace behavioral targeting tools. They are no longer just an accessory but a basic necessity in the field of digital marketing.
The ability to accurately segment and analyze your audience based on their behaviors and interests allows you to craft compelling messaging that doesn’t just engage but also leads to conversions.
So, get started with Hubspot Behavioral Targeting and give your marketing strategy a much-needed boost!
Incorporating Behavioral Targeting in Your Marketing Strategy
Adopting behavioral targeting tools isn’t simply about choosing a product and implementing it in your marketing arsenal. It’s crucial to understand how to incorporate it into your larger marketing strategies. A well-thought-out plan will help you get the most out of these tools.
Understand Your Audience
These tools offer an immense volume of data about your audience, but without understanding who your audience is, this data won’t be much help. Profiling your audience beforehand can help make better use of the insights these tools provide. Use demographics, along with data on preferences, interests, and behaviors for a deeper understanding.
Define Your Marketing Goals
Behavioral targeting tools can assist with various goals, whether it’s to increase newsletter subscriptions, boost product sales, or improve website engagement. By defining your marketing goals, you can better select and implement the tool that can lead to growth.
Test and Optimize
Like all marketing technology, behavioral targeting tools should be tested and optimized for effectiveness. Use A/B testing to identify the best messages or triggers for behavior and continue to refine your use of these tools.
Don’t Forget About Privacy
While these tools offer the opportunity to personalize at a new level, users’ privacy rights should always be respected. Make sure to adhere strictly to the guidelines of data protection, and ensure your users are aware of how their data is being used.
As a leading marketing agency, MKTG Plan continues to leverage these top behavioral targeting tools to aid our various clients across different sectors. Understanding the power of personalized messaging is the first step in taking your marketing efforts to the next level. So why wait? Dive into the world of behavioral targeting and witness the magic of personalized marketing unfold!
In the era of customer-centric marketing, personalization plays a key role in the success of marketing campaigns. With advancements in technology, behavioral targeting tools have emerged, providing insights into potential customers’ behavior, patterns and preferences. Nowadays, no digital marketing strategy can afford to ignore the potential of these incredible tools.
Tools like Hubspot Behavioral Targeting, Omnisend, Klaviyo, and Segment offer a wealth of features that assist marketers in crafting personalized experiences for their audience. However, the implementation of these tools should be strategically drawn in line with your overall marketing goals.
MKTG Plan, as a renowned Website Design and digital marketing firm, brings its comprehensive knowledge of these tools, aiding your marketing campaigns’ success using behavioral targeting tools. While understanding and analyzing customer behavior can be challenging, with the right approach and the right tool, it can significantly enhance your marketing results.
Personalization is no longer a choice but a need in today’s competitive marketplace. So, delve into behavioral targeting, give your marketing strategy a new dimension, and see the impact on growth and conversions. You’ll find that it’s never been easier to win the hearts of your customers – one personalized message at a time.