As a marketing copywriter, I know the importance of writing in any successful marketing campaign. From emails to social media posts to blogs, quality content is key. But keeping up with the demand can be challenging, which is why leveraging AI tools to streamline the process and boost productivity is crucial. However, with so many options available, how do you choose the best AI copywriting tool for your needs? In this article, I’ve tested and compared several AI copywriting platforms so that you can make an informed decision about which tools to try for faster content creation.
What is AI Copywriting?
AI copywriting combines natural language processing with machine learning to generate copy for various marketing purposes, such as social media, blogs, websites, landing pages, and scripts. The aim is to create copy that sounds like it was written by a human, but with the efficiency and speed that AI provides.
HubSpot’s AI Content Writer
One of the contenders for the best AI tool for blog writing is HubSpot’s AI Content Writer. This tool allows you to generate copy for blogs, websites, and social media posts by simply typing in a topic or prompt. The tool provides a user-friendly interface and generates multiple headlines to choose from, along with information on the difficulty of ranking for each headline and keyword.
ChatGPT is another tool I tested for blog writing. While it may not be my go-to choice, it is excellent for outlining a blog post or starting a draft. It generates a headline and intro paragraph based on the provided prompt, but may require multiple prompts to get the desired content.
Scalenut offers a collaborative approach to AI copywriting. It helps with brainstorming, writing, editing, and publishing SEO-optimized content. This tool requires you to specify keywords before generating an outline with optimized subheadings. You can edit the generated writing points and finally generate the content. While there may be some tweaks required, Scalenut provides a strong foundation for AI copywriting.
Overall, both HubSpot’s AI Content Writer and Scalenut are excellent tools for generating marketing copy for blog posts, with features that optimize content for SEO. It ultimately comes down to personal preference and specific requirements.
Social Media Copy
SocialBee is not only a social media scheduling tool but also an AI post generator. It offers a streamlined process for planning, drafting, and scheduling social media campaigns in just minutes. It provides a variety of copy for different social posts, making it a comprehensive tool for social media marketing.
Anyword is a simple AI copy generator that is useful when you need quick copy for social media posts. While it may not provide as many suggestions as SocialBee, it offers engagement predictions and demographic targeting, making it handy when you’re at a loss for what to post.
Based on ease of use and the comprehensive features it offers, SocialBee is the best AI tool for generating marketing copy for social media.
Copy.AI, built on OpenAI’s GPT-3, streamlines the copywriting process for various purposes, including emails. While it produces catchy and clever copy, it tends to be longer than the recommended length for marketing emails.
Hypotenuse.AI provides customizable templates for different types of content, including emails. It offers more options for customization and optimization, such as SEO and targeting, making it ideal for crafting marketing emails.
Between Copy.AI and Hypotenuse.AI, the latter is the better choice for generating email marketing copy.
Choosing the Right AI Tool
There are numerous AI tools available to help marketers create engaging content quickly and efficiently. To find the right tool for you, consider the specific assistance you need and be open to testing different tools. Ultimately, the best AI tool will depend on your individual requirements and preferences.
AI copywriting combines natural language processing with machine learning to generate marketing copy that sounds human-written. It speeds up the writing process and helps marketers meet deadlines.
Both HubSpot’s AI Content Writer and Scalenut are excellent options for blog writing. They offer user-friendly interfaces and features that optimize content for search engine ranking.
SocialBee is the best AI tool for generating marketing copy for social media. It provides a comprehensive solution for planning, drafting, and scheduling social media campaigns.