Marketing is a critical component of any successful business strategy. To truly excel in this area, it’s imperative to understand and master the 7 functions of marketing. These functions represent key activities that businesses must engage in to promote and sell their products or services, and they are essential to building a strong brand, driving growth, […]
Running a successful political campaign requires a mix of proven techniques and strategies. Understanding the political landscape, crafting a compelling campaign message, building an effective team, utilizing data and analytics, fundraising and budgeting, mobilizing supporters through grassroots organizing, effective communication and media relations, utilizing technology and social media, and analyzing and adapting campaign strategies are all crucial to achieving political success. […]
When it comes to search engines, Google often takes the lead. However, optimizing for Yahoo can give your business a unique advantage. As a reputable digital marketing agency, we know the importance of reaching all corners of the internet, including Yahoo. Why Yahoo SEO is Important While Yahoo may not have Google’s market share, it […]
In today’s digital age, a website is often the first point of contact between your business and potential clients. A website that is well-designed can help you attract and retain customers while a poorly designed website can drive them away. It’s crucial to understand the importance of website design and explore concepts that can help […]
In the ever-evolving world of digital marketing, standing out amidst a sea of competitors is a challenge every brand faces. Enter Search Engine Marketing (SEM), a powerful tool that can elevate your brand’s online presence. SEM, often overshadowed by its cousin, Search Engine Optimization (SEO), is a dynamic and targeted approach to digital marketing that […]
Google Sandbox: Fact or Fiction? Understanding the Implications One of the age-old debates among SEO and Web Design professionals revolves around the Google Sandbox. Existing theories suggest this “sandbox effect” is when “Google lowers the page rank of new domains on a temporary basis. This is often referred to as its sandbox, aimed at outwitting […]
Campaign Management Software: Automating and Streamlining Your Marketing Efforts Introduction Campaign management software is a mediums to enable marketing teams at MKTG Plan to effectively automate the tasks attached to planning, launching, and measuring the influence of marketing campaigns. With the continuous evolution of modern marketing campaigns involving multiple internal departments, external partners, and various […]
Our Perspective on Upcoming Enhanced Safety Features for Performance Max by Google Brand safety controls for Performance Max, also known as PMax, are expected to see significant improvements. These changes come in light of recent scrutiny, following a report by Adalytics criticizing Google’s ad distribution practice on non-Google websites via the Search Partner Network (SPN). […]
Power up your Analytics with Google AdSense & Google Analytics 4 Integration In striving for in-depth data analysis and complete comprehension, the interaction between Google AdSense and Google Analytics 4 (GA4) properties has been revamped. This noteworthy merge allows your AdSense data to work in harmony with GA4 reports and examinations for a more enhanced […]
Threads: A Closer Look at Meta’s Newest Social Media Platform In 2023, Meta CEO Mark Zuckerberg launched Threads, an innovative social media platform designed to create “a separate space for real-time updates and public conversations.” Designed on the foundations of Instagram, Threads aims to promote expression and creativity. Since its launch, the platform has garnered […]
Comprehending the Power of Backlinks in SEO for 2023 This comprehensive guide delves into the significant role that SEO backlinks continue to play in online ranking, even in the year 2023. The article will unpack the differences between various types of SEO backlinks, their functions, and their value. Additionally, it will provide expert guidance on […]
Unleashing the Power of Google Merchant Center Companies in ecommerce often miss out on the wealth of insights that Google Merchant Center offers, which can be harnessed to make well-informed inventory, pricing, and assortment choices. This article demonstrates how to pull these data into BigQuery for robust analysis and how to employ the Shopping Content […]
Google Search Console’s Impending Change in Reporting of Product Search Results Starting from January 2024, Google Search Console will cease reporting on product search results in the Performance reports and the Search Console API. This update will impact websites that possess product pages, as they will no longer have access to the product results option […]
A Deeper Dive into the B2B Buying Process with a Focus on SEO In the world of B2B commerce, it’s important to recognize that the purchasing decision-making process differs enormously from that of a B2C customer. By utilizing well-thought-out Search Engine Optimization (SEO) practices, most businesses in the B2B market can transform SEO into a […]
Google Gives Advertisers Freedom to Opt-Out of Search Partner Network The internet giant, Google, in response to demands from advertisers, is now granting them the ability to opt out of the Search Partner Network (SPN). This development comes hot on the heels of a controversial report by Adalytics suggesting that Google search ads were popping […]
Website Optimization for Lead Generation: A Comprehensive Guide As a business owner in this digital age, your website acts as a hub for generating leads. However, it’s not just about adding a “Click Here” button and waiting for leads. Marketers and designers, like the team at MKTG Plan, must strategize. This comprehensive guide delves into […]
In the realm of search engine optimization (SEO), on-page efforts like optimizing content and improving website structure are only part of the equation. Equally important are off-page SEO strategies, which focus on actions taken outside your own website to improve its search engine rankings. This article delves into effective off-page SEO strategies that can help […]
The Genius of Walmart’s Mean Girls–Themed Black Friday Marketing From the Big Screen to Your Screens One of the greatest pop-American treasures, Mean Girls, which hit the theaters back in 2004, still continues to captivate audiences. Not one to miss a golden opportunity, Walmart skillfully incorporates this classic drama into a clever Mean Girls-themed campaign […]
Comprehensive Guide to Creating a Successful Email Newsletter Email newsletters are an integral part of every successful email marketing strategy. Not only do they provide your customers with valuable insights, but they also play a significant role in driving them to purchase more of your products and engage more with your brand. Evidence shows that […]
Mastering the Art of Social Media Content Scheduling with a Calendar Introduction Have you ever found yourself racing against time to generate social media content? Perhaps you have been in a situation where content creation had to be done hastily, very close to the publication deadline. More often than not, such rushed content fails to […]
