Boost Your Online Sales With Social Media Selling Tools
With the rise of social media platforms as go-to spaces for product discovery, businesses are increasingly invested in making their social media channels profitable. If your business is not doing this already, you certainly should consider it. Social media marketing is a strategy that 87% of marketers swear by, with nearly 60% claiming that their social media sales have seen an annual increase.
But how do you ensure your social media platforms convert views into impressive sales? Herein lies the power of social media selling tools.
Understanding Social Selling Tools
These tools are designed to help businesses drive more engagement on their social media channels and ultimately spur more sales.
Top Social Selling Tools to Consider
Discover a roundup of the most effective tools available and tips on how to use them to your advantage.
1. HubSpot’s Social Media Management Software
As one of the most comprehensive social media tools out there, HubSpot’s Social Media Management Software is definitely one to consider. This tool is a game-changer, helping businesses run their social media campaigns smoothly and efficiently with an AI-powered post generator.
Crucially, you can link all your social media interactions back to your CRM, ensuring you never miss any engagements. The software also lets you seamlessly measure the effectiveness of your social media strategies.
Consider the scenario where you want to sell art prints you made. This software helps generate engaging captions that will significantly boost the products’ visibility and attractiveness on platforms such as Instagram and TikTok.
This is part of Marketing Hub, with packages including a free version, Starter at $45/month, Professional at $800/month, and Enterprise at $3,600/month.
2. HubSpot Sales Hub
Integrating perfectly with popular social media platforms including Facebook and Instagram, HubSpot Sales Hub takes your social selling to the next level. This tool provides a wealth of valuable insights into your prospects’ social media activities. With email tracking and sequencing capabilities, businesses can stay on top of engagements and follow-up on prospects at the optimal moment.
This is part of Sales Hub, including the options for a free trial, Starter at $45/month, Professional at $450/month, and Enterprise at $1,200/month.
3. Hootsuite Inbox
Social sellers employing chat-based strategies will love Hootsuite Inbox. This tool helps streamline all your messages (public and private) in one organized place, ensuring you never miss any crucial communications.
Filtering options allow easy access to specific messages, even amidst high volumes. Collaboration is also a breeze with Hootsuite Inbox, allowing assignment of messages to team members for the most effective responses.
This tool offers different packages including Professional at $99/month, Team at $249/month, and custom pricing for Enterprise.
Spotlight on Social Selling Platforms
1. LinkedIn Sales Navigator
LinkedIn Sales Navigator leverages the power of LinkedIn’s broad business audience, helping businesses target potential customers using specific criteria like industry, company size, or job title. The features include insights into prospects’ profiles, activities, and connections. They also allow you to leverage your team’s connections for broader network and often, better sales!
LinkedIn does not publicly list their pricing, but online resources indicate plans start at $99 per month.
2. Instagram Shopping
Instagram Shopping meets consumers exactly where they are. Direct selling from Instagram Shops brings the point of sale almost as close to the point of product discovery as possible. Additionally, users don’t need to leave the app to browse product details or complete their purchases.
Instagram Shopping is available at no cost once you’ve created an Instagram Shop and business page for your brand.
3. TikTok Shop
TikTok Shop takes e-commerce to the TikTok platform. Businesses can create engaging short-form videos showcasing their products, which can be shared and purchased directly within the app.
TikTok charges a commission fee, which is a percentage of the total value of an order.
4. Facebook Shop
With Facebook Shop, businesses have the platform to sell directly on Facebook or Instagram, or both. Within the platform, sellers can create catalogs, add products to sell, and more.
Facebook charges a processing fee for sales made using payment methods that they provide.
Jumpstart Your Social Selling Journey
With these powerful social selling tools in your arsenal, your business is well on its way to converting your social media audience into loyal customers. Not only do they provide a platform to showcase your creativity, but they engage your audience on a personal level, something traditional selling doesn’t afford.
Don’t wait; start your social selling journey today, using tools like HubSpot Social Media Management Software or HubSpot Sales Hub. Unleash the power of social selling with top-tier social platforms such as LinkedIn, Instagram, and TikTok. Turn their extensive user base into your goldmine.
Social Selling Strategies
While investing in the prescribed tools, it’s crucial to understand and employ the right strategies that enable these platforms to thrive. Here’s how you can significantly boost your social selling game.
1. Content Creation
At the heart of social media is engaging content. Content consumption and the consequent interaction are what drive social media. Hence, as a business, you must create appealing and relatable content – this could be through blog posts, informative articles, or appealing visuals. When customers connect with your content, they are more likely to have a favorable view of your brand and products.
2. Active Engagement
Social media thrives on interaction. Therefore, passive selling will not yield significant results. You must make a conscious effort to engage your followers. Respond to their comments, answer their queries, and appreciate their feedback. Building lasting relationships with clients solidify their connection with your brand and stimulate repeat purchases.
3. Consistent Posting
Creating engaging content is only half the job. For your brand to remain relevant to followers amidst the flurry of posts they encounter daily, you must maintain a consistent posting schedule. Consistency sparks recognition and anticipation, further fostering a connection with potential customers and encouraging sales.
Website Design & Digital Marketing with MKTG Plan
It’s clear that the world of online marketing has evolved slightly differently from traditional marketing. For businesses to succeed, they need an adaptive and strategic approach suiting their target audience and their dynamic online behavior. This underscores the need for a collaborative team of experts who understand the online world.
At MKTG Plan, we are committed to providing businesses with resourceful Website Design and SEO services for optimal online visibility. We understand that the digital market extends beyond site optimization, also seeping into the social media realm – where a significant portion of potential customers are found.
Our team consists of website design and SEO experts who understand the importance of digital marketing and are well versed with the dynamics of SEO. Through their wealth of experience, they deliver sustainable solutions that result in high website rankings, amplified online presence, and ultimately, increased revenues.
The rise of social media has completely revolutionized the dynamics of online businesses. Today, it’s not enough to simply create a website and hope that clients find you. Harnessing the power of social media to attract and retain customers is a strategy that every modern business must adopt, particularly with the rising e-commerce trends.
Relatedly, utilizing social selling tools has taken center stage in the conversion of social media traffic into valuable customers. MKTG Plan recognizes this need and boasts a dedicated team to help you excel at social selling. The reality is clear – businesses that fail to adapt to the new world order of digital marketing are bound to fall behind.
Take the bold step of integrating social selling tools into your online marketing strategies and see your business soar to new heights. It’s time to turn your social media followers into your most loyal customers. The journey starts today!