Creating Highly Engaging and Shareable Content with ChatGPT
Boosting Digital Marketing & SEO with Generative AI and Linkable Assets
With the evolution of digital marketing, SEO, and PR, it has become evident that generative artificial intelligence (genAI) is a valuable tool in these sectors. One particularly strong tool for augmenting these processes is the program, ChatGPT. This tool’s potential for execution, improving workflow, and creating advantageous tools has the potential to revolutionize the digital marketing landscape, especially for web design.
This article aims to delve into the ways in which digital marketers and SEO experts can deploy genAI such as ChatGPT in creating essential assets. These assets, notable for their usefulness and uniqueness, are often shared by creators because of the value they provide to their audience.
The Concept of a Linkable Asset, According to Web Design Professional
So, what exactly is a ‘linkable asset’? A linkable asset is content that manifests the unique value proposal (UVP) of an organization’s owned assets. This can encompass people, technology, or processes, which the company has command over. These assets gain shares and links primarily because of their individual value propositions, which are constituted to resonate with audiences, content creators, and journalists.
Notably, linkable assets tell stories which can be in the various forms like informative infographics, blog articles, interactive tools, or interviews, essentially, they are clear-cut presentations of a company, like MKTG Plan’s, ability in SEO or web design.
A case in point is a study conducted by BrightLocal about the importance of online reviews in consumer decisions. This study alone received over 2,500 links according to Ahrefs. The study symbolizes the asset, about which Miles Anderson crafted a compelling story. He along with BrightLocal have now built a solid brand that is synonymous with proficient studies. That being said, it’s important to create linkable assets that align with your audience’s demands and preferences.
The Planning Behind Linkable Assets
Planning for linkable assets calls for a customer-centric vision. One way to structure this is by using a four-step framework – Ambassador, Find assets, Position assets, and Create assets. This framework starts by identifying the assets you have, proceeding to draw a connection between the asset and the customers, and ending with making the story accessible for the audiences.
Working with ChatGPT to Build Linkable Assets
GenAI, like ChatGPT, hands a unique creative advantage in solving problems that your customers may be facing. Starting off as an ambassador, the AI can delve into the pains, and needs of the customer base. For example, the pain of tedious email creation can be mitigated via a unique email template.
This is where the ‘find assets’ step comes in. Based on the requirement, a unique email template can be used for effective outreach. This unique template satisfies the average digital marketer’s need in the ‘position assets’ stage. It tells a promising story of how the asset impacts the user’s needs.
The ‘Create asset’ stage then focuses on design-thinking methods that allow the story to be told internally and externally. ChatGPT’s unique capability is in transforming inputs like these templates into usable outputs, for example, the transformation of a base email template into a sophisticated Google Sheet template builder. This could help digital marketers analyze gaps and explain how their expertise aligns with the site’s gaps.
Stepping it up with Simple Widgets
ChatGPT can create small widgets for teams that allow selection from various templates based on the email campaign type. This widget can be created via inline HTML and CSS from the template provided to ChatGPT, which can later be marketed to your audience.
Combining these capabilities with ChatGPT’s advanced data analysis plugin can unlock even more potential for creating value in digital marketing.
Taking the Leap into the Future of Digital Marketing
While AI may not completely replace all aspects of PR, SEO, or content marketing, it certainly brings to the table a value addition that can enhance our processes. By making tasks more efficient and valuable for the audience, it opens a whole new avenue for digital marketing. The automation and optimization provided by AI tools like ChatGPT can revolutionize the industry’s future.
In summary, whether you’re in the business of web design or SEO, investing in generative AI can lead to substantial benefits for both your business and your audience. Hence, it’s time we embraced digital marketing and SEO advancements.
Digital Marketing Throughout Generative AI
In the realm of Web design, the concept of digital marketing is revolutionizing under the influence of Generative Artificial Intelligence (genAI). The field is witnessing a surge of new tools and procedures that pave the way for AI to augment profound tasks related to SEO, public relations, and content marketing.
The role of integrated programs like Chat GPT is a substantial influence in this evolution. These technologies start by acting as an ambassador for the customer, learning about their needs, wants, and grievances. This information then acts as a bridge between the customers and the company’s assets.
Linkable Assets: A Bridge Between Customers and Companies
In the digital marketing landscape, assets refer to any resources that a company is in command of, may it be people, technology, or processes. These assets are linked to the customers’ needs and wants by creating a compelling story via blog articles, infographics, interactive tools, and more.
The point is to create value for the reader that resonates well with their preferences. This becomes a catalyst for content sharing and linking, thereby fortifying the company’s image in the audience’s minds. For instance, studies conducted by renowned organizations provide valuable insights into the market trends which the audience finds worth sharing.
Stepping Up SEO with Gens AI
GenAI like ChatGPT plays an instrumental role in creating such linkable assets. The AI is programmed to transform inputs into outputs that are helpful for the customers. By offering several templates and widgets, the AI enhances problem-solving for the customers thereby making the assets shareable and linkable.
The AI can decode the customer’s needs by simply analyzing the type of email campaign they choose. This revolutionary interaction catapults GenAI to the forefront of SEO advancements.
Evolving into the Future of Digital Marketing
GenAI has not only proven to be a promising tool for tasks like SEO, PR, and content marketing but also has the potential to completely transform the way the digital marketing landscape operates. Be it web design or SEO , embracing GenAI seems to be the way forward in terms of enhancing efficiency and value for the customers.
FAQ insights:
FAQ’s
What is a ‘Linkable Asset’?
A linkable asset is an owned asset of the company in digital marketing. This could be people, processes, or technology. The asset creates a compelling storyline that resonates with the audience hence, making it shareable and linkable, thereby creating value to the customers.
How is generative AI changing the digital marketing landscape?
GenAI like ChatGPT is proving to be a proficient tool in SEO, PR, and content marketing. This AI creates a bridge between the customers and the company’s assets by transforming inputs into helpful outputs for the customers and thereby making the assets shareable and linkable
What is the future of digital marketing with the evolution of GenAI?
GenAI has the potential to completely change the way the digital marketing industry operates by enhancing efficiency and value for the customers. Be it web design or SEO , generative AI is the way forward in the industry.
