Takes pleasure in informing your that Meta, the parent company of Facebook and Instagram, is set to roll out ad-free subscriptions for its users in Europe. This change will be in effect from November and will offer users in the European Union (EU), European Economic Area (EEA) and Switzerland, the opportunity to either keep the status quo – continue using these platforms with personalised ads or to pay a fee and have sponsored posts removed in its entirety.
Pricing and Subscription Details
On a monthly bases, users can opt to pay €9.99 through the web or €12.99 on iOS and Android to have their ads removed. With this subscription, user information will not be utilized for personalized advertising. User subscription to the ad-free option will cover all linked Facebook and Instagram accounts in a user’s Account Center, thereby allowing users to pay just once for the coverage of every account. However, it’s important to note that this is set to change in the future. From March 2024 onwards, an additional fee of €6 on the web and €8 on iOS and Android will be applied for each extra account listed in a user’s Account Center.
Why the Move for Ad-Free Subscriptions?
Given the European regulations, this transition offers Meta the benefit of serving web design users in the EU, EEA, and Switzerland in a compliant manner. According to the Court of Justice of the European Union (CJEU), this type of subscription model is appropriate for users who wish to give consent for ad-supported services.
Eligibility for the Service
Specifies that at the initial stage, this ad-free experience by Meta will only be open to individuals who are at least 18 years old. Despite this, the tech giant is in the process of finding new ways to proffer teenagers a “beneficial and responsible ad experience” given the evolving regulatory landscape of the EU.
Responses from Meta
According to a spokesperson for Meta, “Advertisers will continue to conduct personalised advertising campaigns in Europe, targeting those who choose to receive free, ad-supported online services.” The spokesperson further added that the company plans “to invest more in building new tools that maintain the value that both users and businesses derive from personalised advertising, while also granting users the ability to manage their own ads’ experience on our platforms.”
They emphasized Meta’s belief in an ad-supported internet that not only allows individuals access to personalised products and services regardless of their financial standings but also allows small enterprises the opportunity to reach out to potential customers, grow their businesses and open up new markets; thereby driving the growth of the European community. They also noted that while Meta has launched this new subscription service in the EU, EEA and Switzerland, their support for an ad-supported internet still stands. Above all, they value and aim to adhere to the evolving European regulations.
For further information, we invite you to read Meta’s full announcement.
Originally reported by Search Engine Land, this move by Meta indicates the prospects of ad-free subscriptions having a significant impact on the reach and subsequently, the Return On Investment (ROI) of this new offering in Europe. However, the cost of these services, in addition to the planned extra fees for the following year, could potentially dissuade would-be subscribers.
As a Miami web design company, MKTG Plan, we keep a close eye on SEO Miami updates in the digital marketing world. This move by Meta could potentially change the digital advertising landscape. Whether you opt for ad-supported or ad-free platforms, we recommend keeping your approach flexible as the market continues to evolve.