Unlock the Potential of Pinterest SEO to Heighten Web Traffic and Boost E-commerce Sales
The world of online lifestyle and e-commerce is fiercely competitive. With the omnipresence of industry heavy weights like Amazon and Walmart, standing out and generating sales can seem intimidating for small businesses. Fortunately, one solution that micro and macro businesses alike can leverage is Pinterest SEO.
Why should businesses consider Pinterest?
Though Pinterest often flies under the radar compared to TikTok or Instagram, this platform offers a robust user base of 465 million active monthly users. Notably, while around 60% of the users are women, other demographics like men and Generation Z are quickly catching up.
What is Pinterest SEO?
While most associate SEO (Search Engine Optimization) with Google search rankings, Pinterest SEO is the process of topping the Pinterest search results. There are two ways your content can be optimized on Pinterest – firstly, on search engines like Google and Yahoo, and secondly, on Pinterest itself. Here, we explore tactics that bridge both these avenues to amplify your visibility.
The Promise of Social Selling
The term ‘social selling’ refers to promoting and selling products and services directly on social media platforms. This shift in customer behavior is significant as several studies point out that more than a third of Generation Z and approximately 22% of millennials are more likely to discover brands on social media than on traditional search engines.
Beginner Tips for Pinterest SEO
Just starting with Pinterest SEO? Here are some fundamental tips to begin your journey:
Research Your Keywords Effectively
Almost every product on this platform is unbranded, meaning keywords hold the key to successful visibility. Start by listing keywords associated with your business and check their search volume and related keywords using free tools like Keyword Surfer or Google Ads Keyword Planner.
Create a Business Account
Skipping the personal account, create a business account linked to a personal one, providing you with insights from the Pinterest Business Hub and Pinterest Analytics.
Verify and Link Your Website
Claim your website post-registration and register as a merchant if you plan to sell products on Pinterest. Connect your store catalog for pertinent pinning and advertising.
Optimizing Company Details
Optimize Your Company Name and Username
To increase searchability, select a memorable company name and username. Ensure the username is keyword-conscious, easy to spell and resonates with your business.
Optimize Your ‘About’ Section
Pay attention to your ‘About’ section. Make sure it is detailed, keyword-sensitive, and specific. It should succinctly cover what your company does. Do not forget to add your website URL!
Include Keywords in Pin Titles
Your pin title is a major opportunity for engaging audience attention. You have a 100-character limit, but only around the first 40 characters will be visible to users.
Write Comprehensive Pin Descriptions
Fill your pin descriptions with relevant terms, links to the original product/content, and instructions on product usage or care.
Include an Action-Oriented Call to Action
Incorporate engaging CTAs in your pin descriptions or titles to prompt users to share your pin or follow your board.
Create Descriptive Pinterest Boards and Pin Content Consistently
Create different boards around common search topics pertinent to your audience. Consistently pin high-quality to increase the chances of your content appearing in feeds and searches.
Advanced Tips for Pinterest SEO
Past the beginner level? Pump up your Pinterest SEO further with these advanced tips:
Optimize for Visual Search
Pinterest is primarily a visual platform. Thus, creating visually appealing, high-resolution images is paramount. Make sure your videos and images are appropriately sized for Pinterest.
Use Descriptive Image Names and Alt Text
Revisit the names of your images – they should contain important keywords, the product name, and the date. Also, add an alt text for better accessibility.
Add Backlinks to Your Website
Within each pin, you have the option to add a destination link. Make sure to include them to guide Pinners to your website.
Create Rich Pins
Rich Pins extract information from web pages and keep information fresh and synchronized. They stand out and offer a wealth of information like authors and product details.
Make Your Website Content Pinnable
Add a “Save to Pinterest” button to your website to encourage users to pin your content, thereby boosting discoverability.
Leverage Long-Tail Keywords and ‘Pinjack’ Relevant Search Terms
Optimizing your boards and pins for long-term keywords helps you stay competitive. Also, capitalize on trends and capture search traffic by pinjacking – creating a pin or board based on current trends.
Measure and Readjust With Pinterest Tags
By signing up for a business account, you can track conversions, segment your audience, and generate reliable reports using Pinterest tags to optimize your content based on user interactions.
In conclusion, Pinterest offers an incredible opportunity for businesses to rank on visual search and grow through social selling. This guide has provided you strategies to adopt Pinterest SEO. Now, it’s your time to create compelling content, foster a strong community around your brand, and leverage Pinterest for the success of your business. Happy pinning!
The Power of Pinterest SEO for MKTG Plan’s Clients
At our agency, MKTG Plan, we recognized the underutilized potential of Pinterest SEO and have been encouraging our clients to enrich their digital marketing strategies with Pinterest. Several of our clients have experienced significant boosts in web traffic, audience engagement, and most importantly, e-commerce sales after implementing Pinterest SEO techniques.
The Impact of Pinterest SEO on MKTG Plan’s Web Design Clients
A significant portion of our client base comprises businesses seeking web design services. We realized the role that Pinterest SEO could play in their web design strategies. Leveraging Pinterest’s search approach that combines classic SEO techniques with social media optimization, we work on creating robust Pinterest boards and pins. These not only draw in more users but also successfully navigate them to our client’s websites, keeping user traffic flowing and active.
Why MKTG Plan Focuses Heavily on Pinterest SEO
As a marketing agency always keeping up with digital trends, MKTG Plan understands that being SEO-savvy is indispensable. SEO, when done right, makes brands more accessible to potential customers searching online. SEO is generally associated with search engines, particularly Google. However, SEO extends beyond Google, and its utilization on platforms such as Pinterest opens a gateway to a whole new demographic that might be missed by conventional digital marketing efforts.
MKTG Plan’s Strategy for Pinterest SEO
We have a well-developed strategy for Pinterest SEO, honed and perfected by years of experience and experimentation.
Extensive Keyword Research
Our first step is always to conduct extensive keyword research. Most products on Pinterest are unbranded; therefore, well-researched keyword tags are crucial for ensuring a successful presence. We employ several research tools to examine the popularity and competitiveness of specific keywords.
Quality Content Creation
After identifying the keywords, our in-house team of content creators and graphic designers work on creating high-quality, engaging content tailored to your business and audience needs. We develop clear, concise pin descriptions inundated with the identified keywords, always focusing on the overall aesthetic, as Pinterest is predominantly a visual platform.
We believe that an essential part of any SEO strategy is tracking and analyzing the performance. With a Pinterest business account, we can gather invaluable data about your audience and their interaction with your pins. It enables us to monitor pins that are performing well, identify gaps and areas for improvement, and tweak our strategies, ensuring the best results for your business.
Pinterest SEO is an underutilized tool that can give your business unprecedented visibility. MKTG Plan has recognized the unprecedented potential of this platform to increase web traffic and boost e-commerce sales.
With a robust user base and the promise of social selling, Pinterest SEO is a powerful weapon in the digital marketing arsenal.
Whether you’re a small business, trying to make a mark in the massive e-commerce landscape, or an established brand looking to boost your sales – Pinterest SEO can amplify your visibility and foster your brand growth.
Plan your marketing journey with MKTG Plan
Remember, the digital marketing landscape is continually changing, and it’s essential to adapt and expand one’s strategies to fit these changes. Combining restrictive SEO concepts to a diverse platform like Pinterest is one such change that we have successfully incorporated into our services.
MKTG Plan strives to equip businesses with competitive digital strategies, ensuring they thrive in the dynamic online marketplace. Our expertise extends to various fields – from web design to SEO. Whether you are looking to start your Pinterest SEO journey independently or wish to seek professional assistance, MKTG Plan is here to guide you.
Remember, the journey of SEO, whether on Pinterest or on traditional search engines, is a continuous one. It’s marked by consistent efforts, regular content updates, and keeping up with changing algorithms.
So let’s begin this journey together, unleashing endless potential and maximizing your e-commerce sales – one pin at a time. Happy pinning!