In this article, we’ll explore Rachel Pereyra’s journey of building a profitable business from scratch and the lessons she learned along the way.
Meet Rachel Pereyra
Rachel Pereyra started her journey as a freelancer in January 2020 to earn extra income to pay off her debt and save for a house. As she proved her ability to secure clients and charge reasonable rates, she transitioned into becoming a virtual assistant. Eventually, she founded Mastermind Business Services, a consultancy that helps scaling agencies optimize their processes and tech tools.
The Road to Success
Rachel’s journey hasn’t been easy. As the primary breadwinner in her family, she had to be profitable from the start and make smart investments. Despite challenges, she has maintained profitability every year she has been in business while also paying herself.
Rachel’s mantra for success is a hunger for work and client satisfaction. By genuinely connecting with clients and providing stellar services, she has built a strong network and gained referrals. She has also been open to diversifying her revenue streams by taking on various roles like project manager or recruiter when necessary.
Financial Strategies and Challenges
To balance personal and business finances, Rachel initially reinvested most of her earnings into her business. As the primary breadwinner, she focuses on taking home at least $5,000 a month to support her family, sometimes sacrificing business growth for family needs. Rachel has also leveraged debt strategically, using credit cards and business loans to invest in expansion and growth opportunities.
Finding clients was a challenge in the early stages. Rachel used platforms like Upwork and Facebook groups to connect with potential clients. Over time, she expanded her networking efforts, joining professional platforms and attending business events. Building relationships and delivering excellent service have been key to sustaining her business through referrals.
Gearing Towards Growth
Rachel’s future goals include refining profit margins, attracting clients with annual revenues over $1 million, and fostering monthly recurring revenue through retainer support. She also plans to increase lead generation through a cold outreach strategy. As the business stabilizes, she envisions co-founding a new business and expanding her team to take on more clients.
Advice for Success
If you’re looking to build a successful business like Rachel’s, keep these tips in mind:
- Understand the impact of your own money mindset on your business.
- Work on any financial traumas or limitations that may be holding you back.
- Seek support from professionals, such as therapists or coaches, to help navigate financial challenges.
- Building genuine relationships and delivering excellent service are key to attracting and retaining clients.
- Consider diversifying your revenue streams and being open to new opportunities.
Frequently Asked Questions
Rachel attracted her first clients through platforms like Upwork and Facebook groups. She also leveraged networking efforts and joined professional platforms, attending events to meet potential clients.
Rachel initially reinvested most of her earnings back into her business and used credit cards and business loans for expansion. She focused on taking home a minimum monthly income and leveraged debt strategically to support her family’s needs.
Rachel advises aspiring entrepreneurs to be aware of their money mindset and seek support to overcome financial limitations. Building genuine relationships, delivering excellent service, and being open to diversifying revenue streams are also crucial for success.