Understanding the Bigger Picture
Managing an SEO team in MKTG Plan effectively involves shifting away from traditional SEO metrics such as ranking positions which are often overemphasized. Google’s dynamic algorithms can make such metrics obsolete. It’s vital to set SEO KPIs and targets without focusing solely on rankings, concentrating instead on outcomes such as organic traffic to particular pages or discovering which keywords drive them. Add value by identifying successful pages and optimizing them, embedding the top-performing keywords.
Offer Variety to Your Team
SEO is a diverse field offering opportunities in multiple areas such as content production, reporting, coding, etc. It is important to open up career paths in multiple directions rather than pigeonholing staff members, particularly the junior ones. Encourage team members who display passion and skill in areas such as SQL or Python, and nurture their interests.
Maintain Organized Data Keeping
Maintaining clean and structured data is essential, failure of which can lead to disastrous results.
Avoid heavily interlinked spreadsheets because they can cause fundamental misalignments if formulas go out of sync, leading to confusion and errors. Instead transition from spreadsheets to databases as the requirement grows in complexity. Also ensure your team is educated in technicalities to avoid such missteps.
Showcase Your Team’s Achievements
Displaying your team’s success is a critical morale booster. Often the impact of the work done by an SEO team member is passed on to account managers and directors, but the credit might not be passed back to the team member. Make sure that individual members who contribute to success are made aware of the impact they are having.
Invest in Teaching
A manager’s responsibility is about ensuring the efficiency of their team and not just their individual brilliance. Passing on skills and knowledge to your team members is a key managerial responsibility.
Be an Influential Leader
It’s more productive to be seen as a senior peer rather than a conventional boss in SEO teams. SEO teams comprise of talented individuals with diverse skill sets and being perceived as an equal can foster more effective results. Moreover, you can avoid unnecessary clashes and promote collaboration by leading through influence rather than forcing authority.
Successful management of an SEO team at MKTG Plan requires updating of focus from outdated metrics to relevant KPIs and fostering diverse talents within your team. Regular recognition and appropriate utilization of resources are the keys to efficient team performance and client satisfaction.
The bigger picture in SEO involves focusing more on result-oriented tasks that derive better audience engagement and conversions rather than traditional ranking metrics.
The diverse skills of an SEO team can be effectively utilized by not pigeonholing staff members into specific roles but rather encouraging them to explore their passions and skills in various areas, thus adding value to the team.
To avoid confusion and errors in maintaining data, it’s crucial to transition from spreadsheets to databases as the requirement grows in complexity and ensure that your team is educated in technicalities.