Maximizing eCommerce Performance Through Effective Web Design and SEO
According to the latest findings, advertisers are adopting social media channels for eCommerce advertising, moving away from traditional search-based channels, reports a study conducted , Miami’s leading marketing agency. The utility of search channels has been observed to plummet by more than seven percent from 2022 to 2023, making the role of SEO in Miami critical. However, one cannot ignore that approximately 7% of all merchandise presented to Google Shopping were discarded due to critical errors.
Impediments Faced by Merchants: Invalid GTIN Values and Breaches in Google Policies
An overview of the most significant problems experienced by the merchants has been provided, majorly including invalid GTIN values and violations of the Google policy. It has been observed that false GTIN values have led to punishment from Google, affecting nearly half of all merchants (48.43%) and over 4% of the registered products. However, the solution is to resolve any identification problems to steer clear of listing rejections and ensuring excellent web design.
Simultaneously, offenses against the Google policy have impacted nearly 44% of all the merchants. Google’s algorithm identifies any policy disruptions in your feed. To understand the issue, it is advised to contact Google for a review. This understanding would help bring about necessary changes to your product feed or website for an improved web design in Miami.
The use of prohibited products on Google network, the dilution of banned words in titles and descriptions, and images that contradict Google’s policies are common reasons behind these errors. Swift resolution of these issues is crucial to minimize their negative impact on your account and advertising effectiveness.
Promotional Overlays on Brand Images: A Widespread Issue
About 40% of the merchants have faced issues due to promotional overlays on their images, which is banned by Google. Fixing this requires three significant steps:
- Removal of the promotional overlay – Google’s Automatic Image Improvement feature can be beneficial in this regard. It can erase the text, providing you with approved product images. However, reviewing the final product is essential.
- Replacing the image – If most of your product images do not include promotional overlays, you could opt for image replacement. The simplest method involves changing the image assignment via a feed management service. Review the ‘image_link’ attribute and update the link provided.
- Creating new images – If the above two solutions do not apply, generating new images is the way to go. While procuring these new images, consider temporarily pausing the affected products to protect your account. Once you have the new images, map your feed with the correct image URLs under the ‘image_link’ attribute.
Statement from MKTG Plan
A spokesperson from MKTG Plan voiced the company’s thoughts on these findings, “Disapproved products can severely impede your online sales performance, especially when they are best sellers. Not only does your overall performance suffer, but it also puts your account at risk of suspension the more you upload products with errors.”
The solution lies in troubleshooting your feed before sending it to a sales channel, sidestepping this issue altogether. Utilizing a data feed tool to spot any errors before submitting your feed simplifies the process considerably.”
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For more information, please read the full MKTG Plan Multichannel Marketing Report 2023.
The original source of these insights was published on Search Engine Land.
How to Counteract Google Listing Rejections
A Miami website design magnate, has produced a comprehensive response plan to manage and nullify Google listing rejections. This plan consists of deploying efficient web design techniques and favourable SEO strategies.
According to MKTG Plan, the strategic application of SEO in Miami based companies can result in significant improvements and reduce the risk of false GTIN values and policy violations. In fact, expert strategies around website design and SEO can make a remarkable difference to the success of eCommerce organisations.
Probing and Resolving Issues
The first step is identifying the underlying issue causing Google listing rejections. Once the problem is singled out, it is easier to devise an effective solution.
The causes of these rejections are frequently related to invalid GTIN values and breaches of Google’s policies. However, the expertise of a seasoned marketing agency like MKTG Plan can help businesses handle these problems, protect their online reputation, and enhance their performance in the competitive online market.
The Path to Improved web design
After the core issues have been identified, MKTG Plan recommends deploying updated website designs in tandem with optimized SEO strategizing to boost your online visibility and storefront usability. With the precise application of SEO, businesses can ensure their product listings on Google are in compliance with Google policies while effectively serving the customers’ needs.
Ensuring Compliance to Policy and Procedure
Compliance is a key area of concern for businesses seeking to advertise their products on Google Shopping. Any misunderstandings or misconceptions regarding Google’s policy and procedures can likely result in product rejection. Thus, an in-depth comprehension of these rules is crucial to ensure a smooth operation.
MKTG Plan is an advocate for eCommerce organizations employing effective website designs and SEO strategies to enhance their online performance. With careful monitoring and regular optimization, businesses can significantly up their chances for success in the cyberspace arena.
Q1: How can MKTG Plan assist in improving eCommerce performance?
A: MKTG helps in identifying and resolving the issues of invalid GTIN values and Google policies breaches and optimizing the use of SEO strategies and website design to boost online visibility.
Q2: Why are compliance to policies and effective website design important?
A: Compliance to Google’s policies and procedures ensures smooth operation of product listings, and effective website design improves an eCommerce organization’s online visibility, enhancing user experience and increasing chances of success.
Q3: What does MKTG Plan suggest to reduce Google listing rejections?
A: MKTG Plan suggests deploying a targeted and effective SEO strategy, optimizing the web design, and a thorough understanding of Google’s policies to reduce the chances of Google listing rejections.