Why Is This Important?
Various click-through rate (CTR) studies reveal that the majority of clicks (between 69% and 74%) are directed towards the top 5 positions on Google. As per Advanced Web Ranking and Backlink, creating content that Google ranks higher logically enhances visibility.
Blog Posts By the Numbers
According to a research performed by enterprise SEO platform BrightEdge, the content type that appears most frequently in Google Search’s top 10 positions, excluding home pages, are blog posts. Here’s how blog posts showed up:
- 511 instances in the top 3, which is 8%.
- 1,014 times in the top 5, constituting 23%.
In the analysis of the top 10 content types across 23,785 pages, 3,254 were identified as blogs, not considering the home pages that comprised 28% of the total.
However, mere blogging won’t guarantee visibility or organic traffic without a strategic approach. The content produced must offer value and assistance to the searchers.
Delving Deeper: A Guide to Creating Winning Blog Posts
Insights from BrightEdge
According to Jim Yu, founder and executive chairman at BrightEdge, to succeed in this era of AI-generated content creation, having a deep understanding of your target audience is crucial. He believes, “The future is not just AI – it’s AI and human symbiosis. AI can inform and assist, but human creativity, expertise and skill sets are necessary to add the voice and trust of your brand. Success lies in the fusion of AI and human expertise throughout any content creation process.”
About the Study
The research was based on a data set of 10,000 keywords with various intentions, spanning across 10 industries including banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality, and industrial machinery. The data was collected in August.
Despite the prominence of video content, blog posts continue to have a substantial readership, retaining their popularity. A recent survey by HubSpot indicates that 54% of people read a blog post at least once a week.
Blog posts are the most prevalent type of content appearing in the top Google Search positions, according to a study by BrightEdge.
To succeed in the era of generative AI content, a thorough understanding of the audience is crucial. The combination of AI assistance and human creativity, expert skills, and authenticity enhances the voice and trust of your brand.
Yes, despite the rise of video content, blogs remain popular. As per a HubSpot survey, 54% of people read a blog post at least once a week.