What are the New Adjustments?
Previously, TikTok creators were constrained to a maximum video duration of 10 minutes. Today, the popular social platform is engaging in an experiment involving certain select users in specific markets within its app, intending to extend this limit to 15 minutes.
The Significance of the New Limit
This amendment can open doors to numerous opportunities for brands collaborating with influencers, presenting chances to work on longer and possibly more engaging creatives. Also, the extended video format notably brings about a significant likelihood of integrating more in-video ads.
Similarities with YouTube
The pilot test of the 15-minute limit for video uploads was initially pointed out by renowned social media consultant Matt Navarra on Threads. In response to his post, some followers hinted that the expansion of TikTok’s model is increasingly resembling that of YouTube’s.
The Evolution of TikTok’s Video Upload Limit
TikTok has been slowly but steadily augmenting its maximum video upload limit over the years. The progression started from a mere 15 seconds, then extended to 60 seconds, further to three minutes, to five minutes, and then before this experiment, up to 10 minutes last year. Hence, it’s not too unexpected that TikTok is now exploring the viability of pushing this limit to 15 minutes.
What’s Next for TikTok?
In an insightful revelation, Douyin, the Chinese equivalent of TikTok, had escalated its peak video upload limit to an impressive 30 minutes per video earlier this year in 2022. This move has led to speculations that TikTok might also consider ramping up its video upload limit once again after the successful implementation of its current 15-minute capacity.
Creating Successful Content on TikTok
For further insights and guidelines on producing effective content for TikTok, including practical advice on video length, you can refer to TikTok’s top tips.
TikTok has been progressively expanding its video upload limit. It started from 15 seconds, moved to 60 seconds, three minutes, five minutes, then to a maximum of 10 minutes last year. Now, the platform is experimenting with the possibility of a 15-minute limit.
The new video limit brings about many opportunities, especially for brands and influencers who can now work on longer creatives. The expanded format also offers possibilities for integrating more in-video ads.
Given that Douyin, TikTok’s Chinese counterpart, increased its maximum limit to 30 minutes per clip earlier this year, there are expectations that TikTok might follow suit after successfully rolling out its current 15-minute capacity.