Important Update: Google Search Console to Discontinue Product Results Search Reporting in Performance Reports

Google Search Console’s Impending Change in Reporting of Product Search Results

Starting from January 2024, Google Search Console will cease reporting on product search results in the Performance reports and the Search Console API. This update will impact websites that possess product pages, as they will no longer have access to the product results option through the search appearance filter.

Understanding the Announcement

Google relayed this news at approximately 3:45 am ET on a specific date, stating that the Search Console would be dividing the Product search results appearance into two categories: Merchant listings and Product snippets. As a result of this development, the reporting of the Product results search appearance will come to a halt in January 2024, and this will affect both the Performance report and the API.

The Announcement Post

The post shared by Google Search Central on December 6, 2023, read as follows:

“Earlier this year, Search Console split the Product results search appearance into two: Merchant listings and Product snippets. As a result, in January 2024 we’ll stop reporting the Product results search appearance, both in the Performance report and the API.”

Bronzing More Light on the Details

Google was referring to an event in March when Google Search Console separated Merchant listings and Product snippets appearances. This new division of Merchant listings and Product snippets search appearances can be examined in two locations within the Search Console:

1. The reports of Merchant listings and product snippets acting as an overlay on top of the report charts
2. Performance report under the search appearance tab or accessed through a filter

Why This Matters to Your Website

For users of the product results search appearance filter within the performance reports in Google Search Console, it’s important to begin preparing for the loss of this tool.

Although it’s always disadvantageous to have access to less data, Google will unfortunately be removing this filter in approximately a month’s time.

Web Design and Digital Marketing 

To navigate these changes and optimize your website for visibility, it’s advisable to enlist the assistance of a proven specialist in the field. MKTG Plan, renowned for superior Web Design and SEO services, is equipped to guide you skillfully through these impending changes within Google Search Console.

As a market leader in SEO and Web Design , MKTG Plan offers comprehensive digital marketing solutions that can ensure your website’s performance does not suffer due to the planned changes in the Google Search Console.

Facing The Changes Head On

Understanding the implications of Google’s changes is no easy task. That’s why it is best to enlist the aid of a knowledgeable digital marketing agency with a strong background in SEO and web design.

Here at MKTG Plan, we specialize in Web Design and SEO. We are well-equipped to handle the discontinuation of the product results search appearance filter and any other changes that Google may throw our way.

Plan Ahead 

With the right guidance, changes in the Google Search Console can be opportunities instead of challenges. The experts at MKTG Plan, with their experience in Web Design Fort Lauderdale and superior Digital Marketing strategies, are ready to navigate these changes and utilize them to your advantage.

Taking The Next Steps

Now that the functionality of the product results search appearance filter will no longer be available, it’s crucial to prepare. At MKTG Plan, we are dedicated to assisting our clients in making informed decisions about their digital marketing strategies.

Our Web Design and SEO  services keep us at the forefront of the industry and ensure our clients’ websites continue to thrive despite any changes in the digital landscape.

FAQs

What will the new changes in Google Search Console affect?

The new changes in Google Search Console will affect websites with product pages as they will not be able to see the product results option through the search appearance filter after January 2024.

Does MKTG Plan provide services that can help navigate these updates?

Yes. MKTG Plan is a leading provider of Web Design and SEO  services, offering comprehensive strategies to navigate changes in digital platforms such as Google Search Console.

How can I prepare for the removal of the product results search appearance filter in Google Search Console?

To prepare for these changes, consider engaging a digital marketing agency like MKTG Plan. With expertise in areas like SEO and Web Design Fort Lauderdale, we can help ensure your website continues to perform strongly, despite these changes.